Porsche is a German luxury car currently owned by the Volkswagen Company. The company was founded in 1931 and has been touted to be a luxury car for the rich and famous. Since the beginning, Porsche has always catered to an exclusive clientele.The current Porsche cars include the Boxter Roadster, Cayman, Carrera and the Panamera. Unlike many other car companies, Porsche has had the ability to weather the financial crises of the 40, 70s and 90s. The reason has been chiefly due to limited car production, good engineering and reasonable price.
Parts of the car are made in various European countries and then the car is assembled in Stuttgart. Recent reports indicate that Porsche remains the most successful car company both in terms of profitability and stability of ownership.Porsche’ major competition both on the racing circuit and the consumer market has been Ferrari. While Ferrari is prohibitively expensive and has done well on the racing circuit, Porsche on the other hand has done well with the consumer market. In the consumer market, Porsche competes with Mercedes, Audi and BMW.