Ravishing Cars |

Although Toyota is one of the leading auto manufacturers in the world, the late 1990’s saw a shift of younger consumers away from the Toyota brand. This is not a new concept, as most car manufacturers have had to deal with this unique shift at some point in their histories. Industrial psychologists throughout the twentieth century have concluded that the issue stems from a natural need for human offspring to develop independence outside of the parent-child relationship. Studies show that younger consumers naturally make choices that allow them to develop a separate identity. Brand shifting is just one more way that the next generation establishes this unique identity.Toyota has changed its sales strategy for the Scion line up, calling it Value Innovation. The concept is founded on key factors that include price, options, performance handling, confidence in buying and 21st radio. Scion has incorporated into its sales strategy a concept it calls “Pure Price” and monospec trim levels. The monospec allows for a wide selection of factory and TRD accessories.